Pay Per Click Advertising (PPC)
PPC, or pay-per-click, is a form of online advertising through Google, Bing and Yahoo! that drives traffic to your website. It works by displaying your advert to people based on the words and phrases that they search for. You then pay for the click if that person decides to click through to your website. PPC is an excellent way to generate almost immediate traffic to your website. This is ideal if you have a brand new site and need to gain some initial traffic while you wait for natural organic to develop.